One of the Best! Singapore Airline

What pops into your mind when you hear the name of Singapore Airline? Probably is their super well-known high quality service. Named as number one in almost everyone categories, Singapore Airline is the biggest winner in the 2013 competition by Travel + Leisure, which is one of the most prestigious awards around the world. However, besides to its considerate and comprehensive services, I think the success of Singapore Airline can also be contributed to its great UX from the official website and apps. Below I am going to talk about Singapore Airline’s official website and its mobile apps.

Comprehensive Content & User-Centered

Believe it or not, Singapore Airline website has concluded everything that you need in its website. With well-organized categories, audiences can easily find the information they need through the website. The left side of the home page is a part that allows customers to search and book tickets in a more efficient and accurate way.  On the right side, it shows out all the discount information and flash news of the Airline Company. More surprisingly, even though the website language has been changed into the Chinese user page, all the content are correctly translated and remains its comprehensive information. Many other airline websites fail to make. Once their website language have been switched into Chinese, it would lose many content and some words might been even mis-translated. Thus, I think that is quite a huge achievement of Singapore Airline.

Elegant Style

I personally like the design of the website because it has infused with some Singapore local culture, which makes the website looked extraordinary and elegant. The whole website is composed mainly with blue and gray. At the background of the website, it also has Singapore’s traditional pattern that put more positive effect on the whole web design.  

Like us or Follow us

Under the website, there are two hyperlinks for users to like the airline company on Facebook or follow them on Twitter easily, which I think is one of the most important parts of the website. With the hyperlinks, the company can arise more awareness through social media. It also provides more opportunities to the company to have more interaction with their consumers, building stronger relationship and loyalty.   

Now I am going to talk about the mobile app named 

SQ Mobile.

The official App released by Singapore Airline has almost every function that a customer need. However, compared to its website, it seems like it still has a huge room to be improved. After being updated for many times, the app still fails to remember the user’s log in information even though it has been told to remember it. As for myself, I can totally understand how annoying it is to staring at a small screen and trying to type in the long password with the dumb fingers.  To achieve the great UX, SQ Mobile still has a long way to go! 

<-- Click the pic to see more comments of the app!