Emotion Does Make for Great Web Design
Today, the whole story
has to begin with this guy…..
In 1776, Thomas
Jefferson has declared that “All men are created equal”. However it seems like
he forgot to finish in his sentence that “but all men are created with
differences!”
As a marketer, to
cater the need of the consumers, we have to identify the segmentation of the
consumers who share the commons and differences. Each of our customers has demographically
different (no matter significant or subtle); including gender, income and age,
even various psychographic conditions. Only expressing with the different and
personalized information and technique can a marketer easily draw the attention
and talk to the target audiences more accurately. Thus I totally agree with the
Kare Aderson’s viewpoint that understanding the science behind human thought is
crucial to designing an idyllic experience on the web. Below I would like to illustrate my points of
view through the example of the Southwest Airline.
What Exactly Does The Audience Want from Us?
First of all, we have
to identify some background of the target. People go to Southwest Airline website
might expect to find some cheap –priced ticket with high quality plane service that
is also attracted by the brand image “Luv Fun” of Southwest rather than Virgin
Airline that emphasize the high technology devices they provide. Here is how the
Southwest Airline looks like.
User Centered
What do people look
for when they are searching on the southwest website? Airplane tickets, of
course. To help their consumers
retrieve the information faster, the company place the discount promotion at
the center of the page. Thus, on the time the customers open the web page, they
can immediately acquire the info and click the hyperlink to get more further
information. What’s more, Southwest also provides customer to do quick ticket
search at the left column on their official site, which offer more efficiency
for consumers to find suitable tickets to satisfy their need. Finally, all the
information, including flights, cars and hotels, on the southwest website does
match the traveling needs of their consumers.
Don’t Be Annoying!
One of the reasons why
I pretty like the website is that they are not annoying at all! As for many
other websites, once you open their pages, tones of pop-up advertisement would
block your view from the original site that you want to see. So far, I have not
meet this problem on the Southwest website, which is kind of relief to me!
Clean and Organized Layout
With blue and white
colors, the webpage of Southwest Airline always make me think of sky. Their
website is clean and organized. With clear categorizing system, the consumers
would be able to find information within a short time. Moreover, the website
leaves some blank spaces, which help the website to be seem more spacious than
it actually is.
In sum, I do think
that the website page of Southwest Airline does quite a good job on UX for
their website that provide comprehensive organized information and clean layout
to the audiences to satisfy their needs.
Good creative does not only bring people joy and fun, but
sometimes can save people’s life. This is the for Samsung Insurance, which
aimed to tell people to cherish their life. The whole campaign took place at Mapo
Bridge, a well-known site in Korea due to the fact that there were more than
eighty people committed suicide by jumped down from the bridge within five
years. 
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