Five Things You Should Know!!!!!

Stop Here and Read! It is all about your Digital Marketing Strategy!

1. Learn your market

This is definitely the first step for the whole campaign. Try to learn more about your market, not only demographically but also psychographically! Sometimes, psychographic can impact your market better.  These data would determine how you are going to reach your customers and how effective can you impact the market. Only when you understand your target market well, you can start moving on to the next steps.

2. Make it engaging!

Since you have known well of your target. It is time to tell a good story and make it engaging for the audience. A good story can make people delighted, moved and even crying. It is all depending on the style of your products and services. The best example would be Dove natural beauty campaign. It tells a story to all women. The campaign itself does not push the products to the audience, but sell the emotion and the concept, which is more acceptable for the target.

3. Stand in the boots of your customers!

Try to provide an awesome UX to your customers. Modern people are getting less and less patient. Never, ever try to test their patience! You might have to make a big payment for that. In my blog, I have written a post about the UX by using the example of Southwest Airline. Take a look at it  and you will learn more about UX. Click here to see the article. 

4. Be alert to the latest event!

Stay alert at every moment! When there is a big issue happening, your brand should always be there. Take Oreo as an example. When 2013 super bowl game blacked out, Oreo quickly posted a picture on Twitter and said”You can still dunk in the dark”. Even though the picture itself does not promote Oreo cookies, it has successfully increase awareness from a ton of Twitter users around the world.

5. Unquantifiable Results

Not everything on the social media is measurable. Yes, things on Facebook or Twitter are trackable. There is a term named Dark Social, which means that some content is not trackable when the content is sent via email or other untrackalbe media. For readers want to learn more about dark social, Futurebook blog has quite a detailed article talks about Dark Social (Click here to see the article)

In sum, five points above are the things that you should before you want to launch a digital campaign, which I believe would be really helpful for you and your company!