Statistics can Tell: the Most Powerful Social Media

What can Frontier Airline do for their future Marketing? 

Make a guess that which social media earn the highest rate of trust from customers. Facebook? Twitter? Surprise! It is Blogs! According to the website “Micro Explosion Media”, blogs have 31.3% possibility to successfully influence the purchasing decision of the market; meanwhile Facebook acquires 30.8% and Twitter gets only 8.0%.  Here is my thoughts of the reasons why blogs would earn more trust than other media. First, the author of the blog would be an opinion leader for a certain group of people. Second, too much fake or fact- twisted information are now spreading on Facebook, Twitter and other social media.

* Link to Micro Explosion Media: http://microexplosion.com/mondays-stats/mondays-stats-social-media-and-brand-influence/

Author =Spokesperson

A lot of people are unable to make decision on which product to buy or unwilling to try something new during the process of their purchasing, especially when the products have something to do with their property, life and health.  At this time, an author of a blog can be a strong opinion leader because he/she acquires high credibility from their supporters. In some aspect, I think an author play an exact role as a spokesperson. After the author experiences the products and shares it on the website, people would think that since the author has experience it in advance, his/ her comments would be worthy to take into consideration. Afterwards, the credibility reflects to the author from readers would be stronger if the readers find out what the authors’ comments is coherent to their actual usage experience.

Fake & Fact- Twisted Information

Due to the rapid –growth of social media, people now receive explosive amount of information. However, without proper information filter system, social media can easily spread fake information and mislead users. Thus, media users are now getting tired of being cheated by unreal information. This is probably one of the most critical reason why people now have less trust on social media.

Future Possible Marketing Media for Frontier Airline

Frontier Airline is the small-scale company that my group currently put focus on. So far, Frontier Airline utilizes mainly Facebook and Twitter to share stories and discount information, but not on blogs. It is so rare to see people share their actual experience with Frontier Airline on the internet. Since customers would put more focus on real taking experience, plane service and safety when they are choosing Airline Company for their trips, Frontier should invest more money on blogs and have some tour blogs writers share their awesome experience of taking Frontier Airplane. By doing so, it would be more easily for Frontier Airline to acquire higher credibility and awareness.