TED Speech: How to Fascinate?

Learn More about Your Triggers

 Speaker: Sally Hogshead

I have to confess that I feel the speech is CRAZY INTRESTING to me! It is so surprising and humorous of author to make a metaphor between marketing and the couple matching website, which really draws audiences’ attention at the beginning of the speech. Sally Hogshead has mentioned a “Nine Second Rule ” in the speech, indicating that people would decide whether paying attention to you within the first nine seconds which refers that a successful marketing strategy has to intrigue the targets’ curiosity in nine seconds. In my opinion, Sally Hogshead herself has applied this rule successfully and tactically when she make asking audiences questions about the experience of being on a matching website as the opening of the speech.



Sally Hogshead

Here is a quotation from Sally Hogshead impress me profoundly- It doesn’t matter how incredible your ideas are, if nobody knows. In the sentence, it reminds me the importance of utilizing media to express ideas accurately to market, which also perfectly explains the cause of the incredibly high charging fee to play a commercial in Super Bowl. With high exposure possibilities, even though it takes more than three million dollars to play an advertisement in Super Bowl, it is a worthy investment for companies.

Triggers Test Results

According to the speaker, the personalities of humans can roughly be separated into seven types, including power, passion, mystique, prestige, alarm, vice and trust. Each word represents the different triggers of the tester, such as power means you might have authority in lead others.

Here shows the individual meanings of each types:

 

 

 

 

 

After the test, I found no surprise to know myself equipped with high proportion of passion and alarm, which means I am relatively enthusiastic toward working, and also tend to be sensitive to any changes in my work. What’s more, the test reminds me the low percentage of my trigger “trust”, indicating that I should show more stability during my work to earn others’ trust. Finally, the test systems sums my personality up as The Orchestrator, standing for a person who is attentive, detail- oriented and dedicated.

 

   

 

 

 

 

  

 

The Role of Building Personal Brand

Andrew Zimmern who is a well-known host from Bizarre Food is my favorite host around the world. Once people mention him, the tone for Andrew Zimmern would be charming, friendly, creative, brave and humorous. Andrew Zimmern shows all of these personalities in his shows and also on his twitter pages. On his twitter, Andrew Zimmern not only posts every information of weird food around the world to support his image in the show, but also shares some information of helping others to strengthen his image of his tolerance to difference cultures and warmth toward the need. He now has a strong personal brand image that Toyota has him as a spokesperson for their new series of campaign that put emphasis on encouraging customers to purse individual life style.  To learn more about Andrew Zimmern, visit his twitter page here:  https://twitter.com/andrewzimmern