Why and How to Make Up a Good Disclosure?

 Caution

This article is not allowed to copy without the permission from the author (and that’s me!) People who break the rule would get a punch on the face from me. (Just kidding!)

 

The  sentences above are a kind of “DISCLOSURE” that we are going to talk about today! A good disclosure is really important for a whole digital marketing campaign since it can help you build higher reputation and keep you away from the trouble.  Since there are more and more information flows on digital media, it is getting tougher for a marketer to make disclosure to be seen by the customers effectively.  In most advertisement, the positive points of the products would be emphasized. However, when the product has side effects, especially the products that is related with human being’s health and property, and the advertisement mention nothing about it, it would cause the manufacturer into a BIG BIG BIG trouble! Thus, it is definitely a crucial issue for people to know how to write a clear and good disclosure for your readers.

Here are three simple rules to make a good disclosure:

The Right Placement

Put the disclosure at the spot that is easy to been seen, especially at the place that is near to the claim. In modern days, disclosure is often placed at the end of the advertisement with a vocal sound reading all the content of the disclosure to draw your attention.

 

Make the Disclosure Truthful and Conspicuous

Tell the truth to your customers. If you lie, you might get yourself into a big trouble. In Taiwan, there are cases that some medicine manufacturers claimed that their products can help customers lose weight without causing you any side effect. Nonetheless, medicine- users found out that taking the pills might make you feeling dizzy, disgusting and even fainting. Ultimately the company got sued and bankruptcy.

 

Make Repetition

Repeat the disclosure as many times as possible since your audience would not be able to catch up with your information at the first time you show the content of the disclosure (or they might even not notice that).  A digital marketer can repeat the disclosure with the repeated claims as needed. If the marketer has more information to tell the customers, he/ she can even provide a hyperlink to the customers, but make sure make the right label for the hyperlink.

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